Why Expert Commercial Snowplowing is Non-Negotiable

Winter weather in Racine and Kenosha counties brings unique challenges, and for local businesses, proper snow and ice management is not just a convenience; it is a critical necessity. The safety and accessibility of your commercial property directly impact your bottom line, your reputation, and your legal liability.

As a trusted partner in the region for over 30 years, R.E.P. General Contracting understands that commercial snowplowing is a specialized trade demanding proactive strategies and expert knowledge. Our approach goes beyond simply moving snow; we focus on ensuring every inch of your pavement remains safe and functional for employees, customers, and tenants.

The Critical Imperative

Liability and Business Continuity
When snow and ice accumulate on your property, the risk of slip-and-fall injuries increases dramatically. For businesses, this translates into potential legal claims, insurance rate hikes, and costly litigation.

A professional contractor like R.E.P. mitigates this liability by working diligently to ensure a clear and safe path before, during, and after a storm. Our goal is to maintain business continuity:

• Employee Safety: Providing staff with safe access to the building and parking areas.
• Customer Accessibility: Maintaining clear entry points so customers can comfortably visit and return to your establishment.
• Reputation Protection: Showing a commitment to safety demonstrates professionalism and care for your community.

The Science of Safety

Rock Salt vs. Liquid Salt
The difference between effective ice control and wasted effort often comes down to the quality and application of de-icing agents. At R.E.P. General Contracting, our 30+ years of experience have led us to rely on the proven power of rock salt for commercial applications.

While liquid salt is sometimes used for pre-treating surfaces, its strength and lasting effectiveness are often insufficient for Wisconsin's demanding winter conditions. R.E.P.'s expertise dictates the use of rock salt because it offers superior, enduring ice-melting capability, creating the reliable, textured surface necessary for safety.

The Expert Approach to Ice Control

Strategic Salting and Piling
One common misconception is that a light dusting of salt is enough. An expert approach, as practiced by R.E.P., often involves strategic salting techniques to ensure maximum safety.

Intentional Over-Salting and Piling
If you notice excessive salt or small piles on your parking lots and sidewalks, understand that this practice is highly intentional and serves distinct safety purposes:

1. Ensuring Grip: When applied heavily, rock salt creates a coarse, textured layer that acts like an abrasive. This ensures immediate tire and foot grip on wet or icy pavement, which is essential near entrances and high-traffic areas.
2. Extended Melting: Piles of salt release brine (saltwater solution) slowly as they melt, extending the de-icing effect and preventing refreezing over a longer period, especially during temperature fluctuations.
3. Visibility and Reassurance: The visible presence of salt serves as a clear indication to patrons and tenants that the area has been treated for their safety.

At R.E.P., our licensed and experienced team often adds extra rock salt during critical shifts to maintain these safety features and ensure we are always ahead of the refreeze curve.

Choose Experience. Choose Safety. Choose R.E.P.

When you hire R.E.P. General Contracting for your commercial snow removal needs, you are not just getting a plow truck, you are securing the expertise of a reputable, family-owned business with decades of experience in Racine and Kenosha counties.

Led by Russ Paddock II, who grew up learning the trade, our team maintains the highest standard of ethics, professionalism, and commitment to safety, backed by our A+ rating with the Better Business Bureau.

Don't compromise the safety or accessibility of your business this winter. Partner with the local experts who understand the challenges and know how to solve them—with rock salt, experience, and an unwavering commitment to keeping your property safe.

Contact R.E.P. General Contracting today to discuss your commercial snow plowing needs and secure your service contract before the first snowfall.